We’re proud to be partnering with Scunthorpe United to launch the inaugural United by Steel Gala, a community celebration taking place at the Attis Arena on Sunday 2 August.

The free event will celebrate the town’s proud steelmaking heritage while bringing together supporters, local organisations, businesses and families for a day centered around the community that has shaped Scunthorpe for generations.

For many people, the Steel Gala remains one of the fondest memories of growing up in Scunthorpe. The Appleby Frodingham Gala brought thousands of people together each year to celebrate the town’s industrial heritage and the
people at the heart of it.

While it will create a new event for today’s community, the United by Steel Gala has been inspired by that same spirit of togetherness. Through the club’s partnership with British Steel, the Attis Arena will become the new home for a day that celebrates everything that makes Scunthorpe unique.

Commencing at 10am, supporters can look forward to a range of family entertainment, food and drink, activities for all ages and opportunities to meet representatives from both Scunthorpe United and British Steel. The day will culminate in Scunthorpe’s Legends XI match against Manchester United Legends at 4pm, for which you will need to buy tickets.

Scunthorpe United General Manager James Moody said: “Scunthorpe United and British Steel have always been at the heart of this community, so we’re proud to be working together to introduce the United by Steel Gala.

“The Steel Gala holds a special place in the memories of so many local people, and while this is a brand-new event, we hope it captures some of that same community spirit by bringing people together once again.

“One of my memories from the Gala as a child was collecting a mug each year, and we’re looking forward to emulating some of those memories that we all hold, and opening our doors for what promises to be a fantastic day for supporters, families and the wider community.”

British Steel Lisa Coulson, Chief Commercial Officer, said: “We’re delighted to partner with Scunthorpe United on an event that celebrates the town, its people, and its heritage. The United by Steel Gala is an opportunity to create new memories while recognising the traditions that have helped shape our community.”

More information on attractions, exhibitors and the full programme for the day will be announced over the coming weeks.

For more information about the gala or to book your tickets for the Legends XI match against Manchester United Legends, click here