18 Jan 2017

British Steel celebrates awards recognition for new brand

British Steel is celebrating its new brand being shortlisted for 5 European awards. 

The Transform Awards Europe recognise best practice in corporate, product and global brand development work. After the development of a new brand for British Steel last year, we submitted 5 entries along with our creative agencies Ruddocks and Moirae Creative Agency.

Liz Brown, Communications Specialist – Brand and Digital Media, British Steel, said: “A lot of people worked very hard to create and implement our new brand. It captures everything we stand for – pride, passion and performance – and has been very well received.

“Our new logo was recognised by Design Week as one that defined 2016 and now we hope to build on that. Being shortlisted for all 5 of our entries is fantastic recognition of the effort and dedication put in by many in tight and demanding timescales. We’re proud of what we’ve achieved and being shortlisted for these awards is the icing on the cake.”

The 5 entries were assessed by industry experts and successfully shortlisted in the following categories:

  • Best visual identity in the industrial/basic materials sector
  • Best rebrand of a digital property
  • Best brand evolution 
  • Best implementation of a brand development project
  • Best internal communications during a brand development project

The winners of the awards will be announced on 30 March. Liz said: “It’s a significant achievement to be shortlisted and we’re thrilled with that. We’re excited to see how we get on when the winners are announced at the end of March!”